Reform Mandatory Checkoff Programs for Commodities
Producers of most commodities are required to pay a fee called a checkoff to the national and state commodity boards that represent and promote their product. These include the National Cattlemen’s Beef Association, the Pork Producers Council, and the National Chicken Council, among others, all at the federal level, and corresponding associations at the state level. Their purpose is to conduct research, build markets, and promote their commodities – ad campaigns such as “Got Milk?” and “Pork, the Other White Meat” are underwritten by mandatory checkoff fees paid by producers of those products.
State Policy Priorities
- Reform state checkoff programs to require active participation from producers such as voting or opting in to approve program activities.
- Increase state review and oversight of the checkoff program and state commodity boards.
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